There are incentives to cheat in the radio business, Taylor and others said.įamilies receive compensation from Nielsen to participate in the sample audience, and radio executive bonuses often depend on station rankings. That made it appear as if they were still listening to the radio in L.A. One person who had been briefed on the matter said members of one of the disqualified families had visited Mexico and left their Nielsen devices, known as portable people meters, at their home in Los Angeles without properly turning them off. "It's Nielsen's job to rebuild confidence both in the panel and in the process of recruitment and maintenance," he said.įurther fallout from the faulty numbers depends on whether the two disqualified households represented isolated incidents - or if Nielsen uncovers more problems, he said. Nielsen probably will add safeguards to prevent a repeat of the problems or else risk alienating clients, said Tom Taylor, a longtime journalist who writes a daily newsletter about the radio industry. 1 finish in the April ratings, beating out big names that included KIIS-FM (102.7) morning host Ryan Seacrest and "Kevin & Bean" on KROQ-FM (106.7). That was a dramatic drop after KSCA's surprise No. Univision station KSCA's morning show "El Bueno, La Mala y El Feo" (The Good, the Bad and the Ugly) landed in a tie for fourth place. "It is very concerning that only one household could have such a huge impact on the ratings." "It doesn't make any sense," said Fernando Schiantarelli, who is Sanchez's manager. KXOS' listening share fell to 2.7% last month from 4.3% in April. 4 slot during the April measurement period. Sample cover letter for Internship position at Nielson. 14 in May - after it had surged to the No. Propose the next big idea and gain experience for job opportunities. KXOS' morning show featuring Ricardo "El Mandril" Sanchez fell to No. The company said it would launch "an immediate and aggressive review" of its procedures. Instead, the family was taken out of the sample for not following Nielsen's rules for its participants, according to people familiar with the details but unauthorized to speak publicly.īoth families had been part of the Nielsen sample since at least last year. The other family was unaffiliated with any media company or radio personality, Nielsen said this week. In one, the family was related to a senior Univision Radio executive who was fired this week.
Nielsen said there were two separate problems that disqualified the two homes.
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